Why So Many Companies Get Branding Wrong – Businessweek

A bold statement? Sure. But think about it: A brand is the only corporate asset that, managed properly, will never depreciate. Never depreciate. Those are magic words. Patents expire, software ages, buildings crumble, roofs leak, machines break, and trucks wear out. But a well-managed brand can increase in value year after year.

via Why So Many Companies Get Branding Wrong – Businessweek.

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