Check off items as you go along.
Everything you check off will be tallied at the bottom. Maximum 30 points.
Not all of these may apply to your situation.
Total Score: 0/30
Have you created a new Google Account and Email address for your site? This isn’t necessary, but always makes things easier for me.
Have you installed Google Analytics? This is not optional!
Have you installed Google Webmaster Tools? Again, not optional.
Have you installed Bing Webmaster Tools? Do this too.
Using WordPress? Have you installed Google Analytics for WordPress and SEO for WordPress? These plugins will make your life 100x easier.
Have you checked Google Webmaster Tools for 404 / 500 errors, duplicate content, missing titles and other technical errors that Google has found? Make sure to keep up with any messages Google is sending you.
Have you used Browseo to find even more technical errors? The most common detrimental errors people tend to make are 302 redirects that should be 301 redirects.
Have you used Xenu to find any broken links you might have? This is a free, easy way to check.
Have you used Google’s Keyword Research Tool? Be sure to consider searcher intent and difficulty, pick 1 keyword per page, and you’ll generally want to start with lower-volume keywords first.
Have you looked at competitor link profiles? This is the easiest way to get started with link building. This way, you can see what kind of anchor text they’re using, as well as how and where they’ve been getting their links. Input competitor domains at Link Diagnosis, Open Site Explorer, Ahrefs, Majestic SEO and LipperHey
Have you incorporated your primary keyword (or something close) into your page URL?
Are all of your title tags ~65 characters or less? Title tags over this will be truncated in results.
Are all of your meta description tags ~155 characters or less? Meta description tags over this will be truncated in results.
Have you used an H1 tag? Is your keyword in the tag? Is it before any (H2, H3, H4…) tags? Are you only using 1 H1?
Do you have a healthy amount of search engine-accessible text on your site? My recommendation is at least 100 words, because you want to give search engines an opportunity to understand what the topic of your page is. You can still rank with less, and you don’t ever want to put unnecessary text on your site, but I recommend not creating a new page unless you have roughly ~100 words worth of content.
Did you use synonyms in your copy? Remember: synonyms are great, and using natural language that’s influenced by keyword research (rather than just pure keywords) is highly encouraged!