The Definitive Guide to Local SEO | Search Engine Journal

With approximately 30 percent of searches conducted on Google focused on a specific geographic location, local search is a crucial element of any SEO plan for businesses with physical locations to which customers go. However, many website owners overlook local search, instead preferring to focus on national search results, which are more competitive. For specific tactics on how to improve your local SEO, see my article

The Definitive Guide to Local SEO | Search Engine Journal.

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