What is the Facebook Marketing Bible?
The Facebook Marketing Bible is the comprehensive guide to marketing your brand, company, product, or service on Facebook. In the Facebook Marketing Bible, you will find detailed summaries about the inner workings of Facebook, the best strategies to mobilize your business, specific how-tos, successful case studies, and insights from social media experts across the board.
Our goal with the Facebook Marketing Bible is to consistently bring you the best content and strategies that will help to elevate your business to the next level. Through proper research from our products PageData and AppData, we want to help you meet and surpass your goals through social media.
Where do I start?
Facebook marketing is no easy task so it is important to start with the basics. The first thing to do is to create a Facebook page for your company.
For more information about Facebook Pages, here are some articles where you can start:
Facebook Pages: Summary
How to Choose a Great Profile Photo
How to Draw in Fans with a Creative Cover Photo
Once you have created your page and familiar with its features, here are some valuable strategies that can help you acquire and then retain fans:
Getting People to Like Your Page
Page Posts: Best Practices
George Takei.s Tactics in Creating a Social Media Following
What about ads?
With over a billion active users on Facebook now, sometimes Facebook Ads are a great way to reach out to this constantly growing audience. If you already have a Facebook page, you can buy ads directing people to your page, but you can also send them directly to your website.
For more information about Facebook Ads, please refer to these starting points:
Facebook Ads: Summary
Facebook Ad Types: Summary
Facebook Mobile Ads: Summary
Facebook Ads Targeting Options: Summary
Once you are familiar with the properties of Facebook Ads, here are some articles about optimizing your ads budget:
Optimization Guide: Ads
Marketplace Ads vs Sponsored Stories vs Page Post Ads
Why You Should Try Out Page Post Ads
In addition to Ads, Facebook has introduced Promoted Posts for brands looking to gain more prominence of fans news feeds.
Promoted Posts: Summary
Seven Tips to Using Promoted Posts
For up-to-the-minute news of Facebook’s newest features, refer to our sister blog Inside Facebook.